President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Sales Marketing Training

Sales Marketing Training is a very important element to the success of any sales operation. A company that does not understand what they are doing in regards to sales marketing, will not survive long. Many people are under the impression that they need to have extensive experience in the sales industry or a large business before they can start learning about sales marketing. This is simply not true.

There is no reason to think that you need to have extensive sales experience before you can be successful at Sales Marketing Training. Many sales managers started out as a salesman and then went on to become directors, vice president, or a manager of a different department. The fact is that there are many people in the world that would love to work in sales. It is just a matter of finding them a company that will help groom them for this profession.

Many people feel that the only way to learn about sales training is by attending seminars. They assume that the only way to get the hands on experience is to go to a seminar and sit in front of a huge poster board and listen to a bunch of sales managers. While some of these individuals might be able to benefit from such training, most would not benefit at all. Most sales managers never learned anything substantial about selling from these seminars. At best, these seminars taught them how to dress for success. At worst, these seminars caused them to lack ambition and stop trying altogether.

The fact of the matter is that most people who choose to attend Sales Marketing Training seminars are there for one reason. They are looking to find a way to be promoted. A sales manager's job is to drum up business and get new people signed up with his/her company. Without new business being generated, a manager will eventually become ineffective. The company wants sales managers that are effective because effective sales managers are more productive than others. Therefore, it is in their best interest to take Sales Marketing Training seriously.

Some sales managers may look down upon Sales Marketing Training and think that it is not necessary for them to gain additional skills. This is a bad way of thinking and could ultimately cost the company a lot of money if a sales manager chooses not to take the training seriously. A responsible sales manager will invest in his or her future and provide those skills which will enable him or her to grow and succeed with the company.

Sales Marketing Training provides employees with the tools they need to be successful. Those tools include knowledge of marketing techniques, sales skills, and problem solving strategies. Without those skills, it will be difficult to grow a business and make a profit. The company will be better off, overall, when salesmen have been properly trained in Sales Marketing Training. Not only is it an important part of the sales manager's job to learn new selling techniques, but it is also an important part of making sure that new employees are properly trained in sales techniques so that they can efficiently perform their jobs.

It is easy for some individuals to view Sales Marketing Training as unnecessary cost for their career. They may think that, because they already have a great deal of experience in sales, then there is no need for further training. However, experienced sales managers know that continuing education is vital to remaining successful. Even experienced sales managers can benefit from continuing to learn new techniques and strategies that are essential for success.

It is important that any company that uses sales training makes sure that all of its sales managers receive continuing education in sales and marketing training. This is not only important for the development of their careers, but also for their own security within the company. A strong sales team can mean the difference between success and failure in a sales person's career. When sales managers take the time out to learn new techniques and strategies, they become more capable of developing their sales staff and their business. When sales managers take training courses, they also enhance their resumes and their chances of landing high-paying jobs. If your sales staff doesn't know what to expect or how to implement the training that they have been given, then you could be heading for trouble.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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